Your content marketing goals could be simple e.g. creating brand awareness and increasing traffic. However, there are other factors to keep in mind. Individual goals require an effective strategy. Strategies could vary from focusing on specific audiences, leveraging different marketing channels, and communicating targeted messages.
Content marketing is one of the most crucial elements of digital marketing. Internet users are very impatient on the internet and we need to use various types of content to keep the user engaged on our website. Here are my 7 types of content that every website should contain.