Google Ads Search Certification Answers 2020 (Updated)

  1. Ad Extensions Assist In Providing Users With Which Two Things They Want From Their Search Experience? (Choose Two.)
  • Attractive imagery
  • Relevant information
  • Information based on their moment
  • Product and service comparisons
  • News items related to their search

2. A Golf Enthusiast Regularly Watches Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of Search Audience Solution Would Best Reach This Individual?

  • Affinity Audience
  • In-Market Audience
  • Detailed Demographics
  • Similar Audiences for Search

3. A Water-Sports Company Specializes In Custom-Made Watercrafts And Accessories.Their Marketing Manager Decides To Use The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle” As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager’s Ad? (Choose Two.)

  • Boats and ships
  • Boat adventure
  • Travel on a paddle ship
  • A green boat paddle
  • Rowboat paddling

4. An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign’s Optimization Score Is 40%. What Does This Score Indicate?

  • The campaign could be improved by 60% if the listed recommendations are followed.
  • The campaign is 60% less optimal than other company campaigns.
  • The campaign is running 40% over budget.
  • The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.

5. After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign?

  • The campaign’s budget needs to be raised by 22% to be fully optimized.
  • 22% of the revenue she allocates to her campaign is being used in the wrong areas.
  • The campaign could be improved by 78% if the listed recommendations are followed.
  • Her campaign is being outperformed by 78% of businesses like hers.

6. Alex Has Started A Google Search Campaign Designed To Promote His Online Motorcycle Accessories Store. His Store Focuses On Custom Helmets. How Might Google Search Ads Provide Value To Alex?

  • By showing his ad to people searching for related information about helmets.
  • By linking to Alex’s ad from related social-media groups.
  • By displaying Alex’s ad on a website that reviews motorcycle helmets.
  • By including his ad on similar motorcycle accessory store websites.

7. Asam Is Learning About Google Ads Search. He Wants To Know Why A Marketer Might Use Callout Extensions. For Which Activity Are Callout Extensions Beneficial?

  • Give potential customers the ability to contact a business via a text message
  • Highlight key information and unique selling points of a business
  • Allow users to navigate to specific pages directly from an ad
  • Provide potential customers with the ability to call a business directly from an ad

8. As A Digital Strategist, Jared Wants To Add Something Extra To His Ads To Give Users More Incentive To Click And Convert. He’s Considering Using The Two Optional Field Paths In The URL Component Of The Ad, But Needs To Be Certain His Messaging Will Fit. How Many Total Characters Can He Use In Each Of These Optional Paths?

  • Up to 15 characters in each
  • Unlimited number of characters in each
  • Up to 10 characters in each
  • Up to 10 characters in one and 5 in another, for a total of 15

9. As An Advertiser, Creating Your First Text Ad In Google Ads Is A Simple Five-Step Process. Arrange The Five Steps In Order, With The First Step On Top.

  1. Sign in to the Google Ads account where you wish to make the text ad.
  2. In the page menu on the left of the screen, select Ads & Extensions.
  3. Choose the + button, and then select Text Ad from the available options.
  4. Enter the headlines, URL, and description lines you wish to use.
  5. Ensure the ad meets Google’s editorial guidelines, and press Save Ad.

10. Bernadette’s In Charge Of Marketing A New Product In A Highly Competitive Segment. She’s Planning To Launch A Google Search Campaign As Part Of Her Overall Strategy. What Value Can Be Recognized By Launching A Google Search Campaign?

  • It will bring Bernadette’s website better page rank.
  • Ads from Bernadette’s campaign will appear in traditional media with related content.
  • Her business will have a competitive presence with similar businesses during searches.
  • Users will receive ads when physically near any of Bernadette’s storefronts.

11. Automated Bidding Does The Heavy Lifting For Advertisers On Google Ads. What Does Automated Bidding Use To Set The Right Bid For Every Auction?

  • Ad extensions
  • Manual control ​
  • Seller ratings
  • Machine learning

12. Ben Is Currently Managing A Campaign That Has A Total Investment Of $7,000, Generates 1,400 Conversions And Has A CPA (Cost Per Acquisition) Of $5. Ben Needs To Sell Excess Inventory. To Meet This Goal, He’s Willing To Increase His CPA And Campaign Investment. Which Of The Following Plans, Built In The Performance Planner, Will Assist Ben In Achieving His Marketing Goal Of Selling Excess Inventory?

  • An investment of $9,600 to generate 1,600 conversions with a CPA of $6
  • An investment of $9,800 to generate 1,400 conversions and a CPA of $7
  • An investment of $8,400 to generate 1,400 conversions and a CPA of $6
  • An investment of $9,100 to generate 1,300 conversions and a CPA of $7

13. Bob’s Electronics Company Is Launching The Sale Of A New Television, UltraView1000. Bob Decides To Use Phrase Match In His Search Ads Campaign Because He Wants Searches That Contain UltraView1000 To Show His Ad. How Else Will Phrase Match Benefit Bob’s Campaign?

  • Bob’s ad will show on searches for television features similar to UltraView1000.
  • Bob’s ad will show on searches for UltraView1000 and additional words before and after.
  • Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.
  • Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.

14. Bob’s Electronics Company Has Quite A Buzz Around A New Television They’re Launching, Called UltraView1000. This Television Is Equipped With An Accessibility Feature That Lets Voice Commands It. Bob Decides To Use Broad Match Modifier In His Search Ads Campaign With The Keywords “Television,” “Accessible,” And “Voice.” Which Benefit Does Broad Match Modifier Give Bob’s Search Ads Campaign?

  • Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.
  • Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.
  • Bob’s ad will appear if the search terms contain all three of the exact keywords.
  • Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.

15. Bob’s Electronics Company Is Launching A New Television Called UltraView1000. Bob Decides To Use Broad Match In His Search Ads Campaign With The Keyword “Television.” How Will Broad Match Benefit Bob’s Campaign?

  • Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
  • Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
  • Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
  • Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.

16. Carlton Runs An Adventure Excursion Company In South America. He’d Like To Increase The Number Of People Booking His Tours. Which Activity Will Lead Potential Customers To Carlton’s Company Through Google Search Ads?

  • Watching an online video about South America.
  • Researching South American holiday destinations online.
  • Looking up passport rules for South America.
  • Browsing an adventure activities website.

17. Brenda’s Working On Improving A Google Search Ad’s Quality Score So It Potentially Gets A Better Ad Rank And Performs Better In The Ad Auction. What Change To Brenda’s Ad Might Improve The Ad Rank?

  • Incorporating an image to make the ad more enticing.
  • Making the headline bold to potentially improve the eCTR.
  • Using colors in the message text to improve Quality Score.
  • Adding seasonal messaging during the holiday season.

18. Brian Manages His Company’s Google Search Ads Campaign. He Regularly Reviews The Optimization Score To Make His Google Search Campaign As Effective As Possible. What Is Brian’s Optimization Score Based Upon?

  • Testing and reporting on the speed of Brian’s websites
  • Key aspects of his accounts, including statistics, settings, and industry trends
  • Judging ad popularity on social media
  • Comparing Brian’s sales with ad serving data

19. Each Similar Audience Has Its Seed List Members Removed To Ensure What?

  • That ads are shown in competitive positions
  • That only highly-relevant traffic is targeted
  • That ads do not risk double-serving
  • That no user overlaps between a similar list and its seed list

20. Carrie Owns A Gardening Store And Uses A Website To Promote All The Products She Sells. A User Saw A Google Search Ad For One Of Her Products. What Might The User Have Been Doing?

  • Watching a YouTube video on rose cultivation.
  • Searching for related gardening information.
  • Browsing Carrie’s store website.
  • Reading an e-mail from Carrie’s business.

21. Clara Is An Advertising Director Who Has Been Tasked With Optimizing Her Company’s Google Search Campaign. How Can Clara Use The Optimization Score To Benefit Her Campaign?

  • To judge the popularity of her website compared to others
  • To understand the network performance of her website
  • To find how close her campaign is from potential ideal results
  • To compare the efficacy of her ad text creative with that of other ads

22. Gina Wants To Be Able To Try Out Multiple Combinations Of Headlines And Descriptions In Order To Optimize Her Results. Her Marketing Department Suggests That She Use Responsive Search Ads. What Are Two Benefits Gina Could Derive From Using Responsive Search Ads? (Choose Two.)

  • More relevance
  • Less click-fraud
  • Greater flexibility
  • Longer funnels
  • Lower eCTR

23. Francine Is Advertising Her Company’s Newest Video-Editing Software And Related Products. She Knows That Best Practice Is To Create 3-5 Ads In Each Of Her Search Ad Groups. Why Does Google Make This Recommendation?

  • More ads in an ad group means they receive a higher-quality score.
  • More ads in an ad group increases the chances of showing more than one ad per auction.
  • More ads in an ad group means lower bounce rates for landing pages.
  • More ads in an ad group means more options for success in an auction.

24. Francis Wants To Increase His Google Ads Skills And Optimize Results For His Clients. What Two Best Practices Should Francis Adopt? (Choose Two.)

  • Include three to five ads, and at least three extensions in each ad group.
  • Set a keyword bid of at least $10 for each active ad group.
  • Implement one ad per ad group keyword, to a maximum of 100 ads.
  • Choose a minimum 100 keywords of all match types to capture traffic.
  • Optimize the campaign’s ad rotation for clicks or conversion actions.

25. Google Ads Reviews Saved Text Ads To Ensure They Meet Advertising Policies Before Being Shown To Users. What Criteria Are Reviewed By Google Ads?

  • Goals and analytics.
  • Loading and site speed.
  • Content and formatting.
  • Length and extensions.

26. Ginger’s Working On Creating Her First Google Search Ad. She Wants To Create An Inviting And Relevant Ad, So Potential Customers Will Respond Favorably. To Earn User Clicks, Ginger Should Focus On Creating An Ad That _____. (Choose Two.)

  • has a larger font size
  • includes a current promotion
  • is listed after search results
  • includes at least two different colors
  • has a relevant headline

27. Google Ads Offers A Variety Of Campaign Types That Determine Where Your Ad Will Appear And The Format In Which It Will Be Displayed. What Are The Available Campaign Types?

  • Search, Display, Video, Print, and App
  • Social, Video, App, Audio, and Shopping Ads
  • Search, Display, Video, Shopping, and App
  • Search, Print, TV, Shopping, and App

28. Google Ads Was Designed To Help Businesses Achieve Online Success. To Accomplish This, Google Ads Was Built On Three Core Principles. What Are These Principles?

  • Sales, consideration, and integrity
  • Growth, reach, and traffic
  • Relevance, control, and results
  • Influence, awareness, and promotion

29. Google Ads Was Constructed Around Three Core Principles, Focused On Helping Businesses Reach Their Online Potential. The First Of These Is Relevance. Google Ads Connects Businesses With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built?

  • Options and tracking
  • Profit and privacy
  • Credits and context
  • Control and results

30. Google Ads Was Designed To Deliver Three Things To Every Advertiser: Relevance, Control, And Results. It Provides Relevance By Connecting Advertisers With The Right People At The Right Time. It Provides Results By Charging Only When You Get A Click. How Does Google Ads Provide Control?

  • By giving advertisers control over the number of specific actions their spend will return
  • By giving advertisers control over which competitors they place ads in auctions against
  • By giving advertisers control over the next highest bid allowed in auctions they enter
  • By giving advertisers control over the maximum they spend per month.

31. How Can Ad Extensions Contribute To Increasing User Engagement?

  • With attractive images and videos.
  • Ad extensions include a “like” button to gauge if an ad is favorable.
  • Ad extensions include a “share” button.
  • By addressing a user’s intent, device, and location.

32. Hank Wants To Use A “Maximize Conversions” Campaign With The Performance Planner. Which Recommendation Can Be Provided To Hank By The Performance Planner?

  • Recommended campaign bid scaling
  • A recommended Campaign-level Target CPA (cost-per-acquisition)
  • A recommended average daily budget
  • A recommended Campaign-level Target ROAS (return-on-ad-spend)

33. How Does Automating Your Bid Contribute To A Successful Google Ads Campaign?

  • Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
  • Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
  • The customer journey has become more direct, so setting bids should be based on general user behavior.
  • Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

34. How Can Ad Extensions Contribute To Increasing User Engagement?

  • With attractive images and videos.
  • Ad extensions include a “like” button to gauge if an ad is favorable.
  • Ad extensions include a “share” button.
  • By addressing a user’s intent, device, and location.

35. How Can Performance Planner Serve Your Business?

  • By finding areas of your total budget that could contribute to marketing
  • By teaching your employees the fundamentals of personal budgeting
  • By determining which of Google’s ads are most appropriate for your brand
  • By optimizing your ad budget for maximum growth

36. In-Market Audiences Allow The Opportunity To Specifically Identify What Kind Of User?

  • Someone who has an interest in a topic
  • Someone who is in the mindset to buy
  • Someone who writes content about a topic
  • Someone who has a passion for a topic

37. How Is Using Non-Last-Click Attribution Conversions Useful For Performance Planner Forecasts?

  • To allocate budgets that drive incremental conversions
  • To take advantage of seasonal trends throughout the year
  • To find growth opportunities regarding device targeting
  • To identify the most profitable location targeting

38. Ideally, What’s The Minimum Number Of Values You Should Aim For Per Header When Using Structured Snippet Extensions?

  • 3
  • 6
  • 4
  • 5

39. Jamie Wants To Focus On Selling Her Overstocked Blue Saucepans. She Sets Up Keywords Using A Broad-Match Modifier. What Are Two Ways The Broad-Match Modifier Makes Jamie’s Work Easier? (Choose Two.)

  • She doesn’t have to think of all the related saucepan keywords.
  • She can explicitly choose keywords to ignore.
  • Her ad will only show for “blue saucepans.”
  • She can easily select the color she wants to focus on.
  • She can choose the exact searches her keywords will match.

40. In-Market Audiences Would Be Suited To Reach Which User?

  • Someone with a qualified interest in mountaineering
  • Someone looking to purchase a new car
  • Someone researching the safety features of baby prams
  • Someone excited about a new movie release

41. It Is 10 A.M. And You Are Sitting In A Train Station In London, Looking Through Your Calendar On Your Tablet. You Realize You Forgot To Book A Boat Ride For Your Trip To San Francisco To See Alcatraz Prison. Match Each Signal Type With How It Is Demonstrated In This Situation.

  • I love historical sites and San Francisco. (2)
  • It is 10 a.m. (1)
  • I am using my tablet. (4)
  • I am sitting in a train station in London. (5)
  • I need to book a boat ride. (3)

42. Jennifer’s Looking To Limit The Number Of People Who See Her Google Search Ad For An All-Inclusive Vacation To Paris. She Doesn’t Want To Match With People Looking For Anything Else — Just “All-Inclusive Vacation Paris.” So She Limits Who Sees Her Ad Using Exact Match Type. Which Search Terms Might Match With Jennifer’s Ad?

  • Best all-inclusive vacation
  • All-inclusive family Paris vacation
  • All-inclusive vacation
  • All-inclusive Paris holiday

43. Jasmine Is The Director Of Marketing For A Chain Of Clothing Stores. She’s Been Given A Set Budget And Needs To Drive As Many Potential Customers To Her Website As Possible. What Automated Bidding Strategy Should She Use In Her Campaign?

  • Target return on ad spend (tROAS)
  • Target impression share
  • Maximize clicks
  • Maximize conversions

44. Jennifer’s Company Wants To Increase Online Sales Of A Featured Product By Connecting With Users Who Are Actively Researching Similar Products. What Benefit Would A Google Search Campaign Provide Jennifer?

  • Her materials will display at the top in organic search results.
  • Her ads are likely to appear when a user is visiting a competitor’s website.
  • Her ads may appear when a user is likely to be interested in her product.
  • She can instantly have a social media presence with ads.

45. Jimmy Sells Televisions On His Website. He Notices He’s Getting Traffic From Searches For A Brand He Doesn’t Carry, And Sets Up A Negative Keyword For That Brand. How Does The Negative Keyword Help Jimmy’s Advertising Campaign?

  • Jimmy’s ads will appear at a lower rate when users search for the television brand.
  • Common misspellings and synonyms of his keywords will still allow his ads to be shown.
  • His ads won’t be shown to users searching for the uncarried brand.
  • Ads for Jimmy’s business will be shown to the widest possible audience.

46. Jerry’s Managing A Google Search Campaign And Would Like To Improve The Position In Which His Ads Appear. He’s Increased His Bids, But His Ad Still Isn’t Showing At The Top Of Search Results. What Else Might He Do To Improve His Ad Rank?

  • Remove ad extensions.
  • Create a helpful, relevant landing page for the ad.
  • Reduce the number of words in the ad.
  • Control user signals and attributes.

47. Jim Has Created A Google Search Ad With A Bid Of $5. Two Other Advertisers In An Auction Have Bids Of $2.50 And $2. How Much Would Jim Pay For The First Spot In The Auction?

  • $2.51
  • $5
  • $4.50
  • $2.50

48. Karen Has Evaluated Her Google Search Ads Campaign’s Optimization Score After Noticing That The Campaign’s Performance Had Slipped. The Score Is Much Lower Than It Was A Month Ago. She Accepts An Optimization Recommendation From The Available List. What Will Happen To Her Campaign’s Optimization Score?

  • It will gradually improve by the end of the week.
  • It will improve the the end of the day.
  • It will improve upon acceptance.
  • It will improve by the end of the month.

49. John’s Company Makes A Great Product And Customers Are Happy With Their Purchases. Unfortunately, Few Potential Customers Visit The Company’s Website. What Are Two Ways That Responsive Search Ads Could Help John’s Company Reach More Potential Customers? (Choose Two.)

  • With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
  • With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
  • With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
  • With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.

50. John’s Plumbing Prides Itself On Excellent Customer Service, Especially During After-Hours Service Calls. They Want To Connect With People Who Need Emergency Plumbing Services In The Middle Of The Night. Which Criteria Should John’s Plumbing Configure To Meet This Goal?

  • Networks
  • Devices
  • Ad extensions
  • Ad scheduling

51. Leo Is In Charge Of Advertising For The Clothing Lines Of A Large Manufacturer. He Uses His Google Ads Recommendations Page To Help Him Evaluate His Search Ads Campaigns. Which Feature Makes The Optimization Recommendations Valuable For Leo?
Google Ads Search Certification

  • The recommendations are tailored to the specific account.
  • The recommendations only apply to select keywords.
  • The recommendations provide general insight from Google.
  • The recommendations are created by higher-level account executives.

52. Karen’s Washing Machine Broke, So She’s Conducting A Search On Google To Find A New One. She Sees A Number Of Google Search Ads For Washing Machines In The Results. Which Of The Following Make Up Some Of The Parameters That The Google Search Ads Auction Uses To Determine What Ads Karen Sees? (Choose Two.)

  • Campaign type
  • Advertiser campaign count
  • Size of ad group
  • Ad relevance
  • Advertiser bid

53. Laverne Created Her First Google Search Campaign For Her Yoga School. She Selects The Google Search Network And By Default, Google Search Partners. Which Benefit Will She Gain By Appearing On Google Search Partners?

  • Increases the geographic distribution of her ad.
  • Extends her reach to additional sites.
  • Allows her to reach to all device types.
  • Enables her to partner with other similar businesses.

54. Maria Has Been Told That She Should Use The Performance Planner On A Monthly Basis. Why Should She Do So?

  • To check for status issues
  • To review new keyword opportunities
  • To react to ever-changing external factors
  • To analyze demographic performance

55. Lisa Sells Kitchen Furniture Through Her Website. While Her Sales Are Stable, She’s Concerned That They’re Not Keeping Pace With Those Of Other Online Furniture Stores. How Can A Google Search Campaign Benefit Lisa’s Business?

  • Her business will have a competitive presence with similar businesses during searches.
  • Her business will have a higher ranking in organic search results.
  • Ads for her business will appear across a variety of digital and traditional media.
  • Potential customers will be automatically directed to her business website.

56. Marco Owns A Company That Installs Smart-Home Accessories. His Employees Recently Completed Specialized Training On Installing Specific Units For Garage Doors. He Wants To Capitalize On His Employees’ New Skills. How Could A Google Search Campaign Benefit His Business?

  • His ad may appear when people research similar installation options.
  • His ads will be shown at random, thereby generating new cold leads.
  • His ads will be displayed on related industry websites.
  • His website will appear higher in organic ranking.

57. Marta Has A Tight Marketing Budget And Needs To Use A Strategy That Can Drive Customers To Her Website For A Set Cost. Which Bidding Strategy Has The Potential To Meet Marta’s Needs?

  • Target return on ad spend (Target ROAS)
  • Target cost-per-acquisition (tCPA)
  • Target impression share
  • Maximize clicks

58. Mario Is Working On A Text Ad That Will Run On The Google Search Network. He Filled In Each Component With The Necessary Information. What Component Asked Mario To Highlight Unique Details About His Product And Limited The Number Of Characters He Could Use To Two Fields Of 90 Characters?

  • The headline component
  • The URL component
  • The banner component
  • The description component

59. Marisol Manages The Online Advertising Campaigns For A Chain Of Toy Stores With Both A Physical And An Online Presence. Which Google Ads Campaign Should Marisol Use To Show Images Of Her Products, Advertise Her Company’s Online And Local Inventory Of Toys, And Boost Traffic To Their Website And Local Toy Stores?

  • Search
  • Shopping
  • Video
  • Display

60. Mary Wants To Run A Text Ad On The Google Search Network. She’s New To Text Ads And Needs To Start With The Basics. What Are The Three Components Of A Text Ad On The Google Search Network That Mary Will Need To Know?

  • Tagline, AMP, Characters
  • Headline, URL, Description
  • Beacon, Tag, Conversion
  • Headline, Descriptor, Image

61. Marta’s Online Store Sells Accessories For A Widely Used Smartphone, And Her Current Customer Base Shares A Number Of Relevant Characteristics. She Believes She’ll Have Her Best Return On Investment By Narrowing Her Google Search Campaign Audience. Which Two Google Search Campaign Settings Can Be Configured To Reach More Specific Customers? (Choose Two.)

  • Budget type
  • Web browser
  • Device type
  • Location
  • Budget

62. Mary Is Tasked With Designing An Advertising Campaign For Her Company, An Online Pet Food Store And App, And She’s Exploring Different Campaign Options. Which Campaign Types Are Available To Her In Google Ads?

  • Search, Display, TV, Shopping, and App
  • Search, Display, Video, Shopping, and App
  • Search, Display, Video, App, and Access
  • Social, Display, Video, Shopping, and App

63. Michael Built A High-Quality Ad With An Excellent Keyword List. He’s Disappointed The Ad Isn’t Being Shown As Much As He’d Like. What’s A Likely Reason For His Ad Not Being Frequently Displayed?

  • He hasn’t supplied a link for the ad.
  • He has too much information listed in his ad extensions.
  • Users may be misspelling his keywords.
  • His bid for the ad is too low.

64. Match Each Ad Extension With The Benefit It Brings To A User’s Ad Experience.

  • Allowing mobile users to directly call a business (2)
  • Directing users to specific pages of a website (4)
  • Highlighting value-adding attributes of the business, products, or services to users (3)
  • Describing features of a specific product or range of products or services offered by the business before users click on the ad (1)

65. Match These Search Audience Solutions With The Benefits They Can Bring To Your Campaigns.

  • To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership (2)
  • To upload your own data into Google Ads and reach custom segments across devices (4)
  • To drive consideration among people who are actively researching the products or services you offer (3)
  • To help reach people who have engaged with your website or YouTube channel in the past (1)

66. Peggy Owns A House-Cleaning Service. She Built A Booking Website And Is Ready To Promote Her Services Online. She Wants Her Ads To Reach People Actively Looking For Businesses Similar To Hers. Which Google Ads Campaign Should Peggy Use To Make Sure Potential Customers Consider Her Services And Take Action By Booking House Cleanings?

  • Video
  • Display
  • Shopping
  • Search

67. Molly Wants To Clear Her Remaining Stock In Preparation For Ordering A New Line Of Products To Sell. As A Result, She’s Willing To Increase Her CPA (Cost-Per-Acquisition) And Investment, As Long As It Means Generating More Sales. Her Current Campaign Has A Total Investment Of $25,500, Generates 1,500 Conversions, And Has A CPA Of $17. Which Plan, Built In The Performance Planner, Will Help Molly With Her Marketing Goal To Generate More Sales?

  • An investment of $40,000 to generate 2,000 conversions and a CPA of $20
  • An investment of $30,000 to generate 1,500 conversions and a CPA of $20
  • An investment of $28,000 to generate 1,400 conversions and a CPA of $20
  • An investment of $21,000 to generate 1,400 conversions and a CPA of $15

68. Organize These Steps In The Correct Order To Set Up An Effective Customer Match Strategy. (The First Step Should Be On Top.)

  1. Segment a customer list, based on a desired marketing action.
  2. Upload the list to Google Ads.
  3. Translate the list into an audience list and make it available for targeting.
  4. Customize your creatives with special offers or incentives that are specific to this audience.

69. Rashid Wants To Raise Awareness Of His Brand And Build Campaigns Focused On Branded Terms. He Doesn’t Have Much Time To Devote To Daily Bid Management, So He Decides To Use Automated Bidding To Lighten His Workload. What Automated Bidding Strategy Should Rashid Consider Using?

  • Maximize conversions
  • Target impression share
  • Target return on ad spend (tROAS)
  • Enhanced cost-per-click (eCPC)

70. Pete Is The Marketing Director For An Electric Car Company. He Recently Chose “Leads” As His Google Search Campaign Marketing Goal. What Did He Hope To Achieve By Selecting “Leads” As His Goal?

  • Encourage customers to purchase electric cars.
  • Have more people view his website.
  • Promote videos that speak to the business mission.
  • Increase e-mail list sign-ups from potential customers.

71. Priya Only Has $500 A Month To Spend On Her Campaign, But She Needs To Drive As Many Potential Customers As Possible To Her Website. What Type Of Automated Bidding Strategy Would Be Best For Priya’s Campaign?

  • Target impression share
  • Enhanced cost-per-click (eCPC)
  • Maximize clicks
  • Target return on ad spend (tROAS)

72. Rina Notices That Her Ad’s Average Cost Per Click (CPC) Is Significantly Higher Than The Industry Benchmark. But She’s Not Seeing Improvements In Her Ad’s Position. What Can She Do To Potentially Get A Higher Ad Position?

  • Match the bid to an industry benchmark.
  • Improve the ad’s quality score.
  • Decrease the number of ad groups.
  • Increase the number of ad groups.

73. Rebecca Is A Marketing Executive At An Airline Company. She Has Been Asked To Plan Her Company’s Online Advertising Budget On A Monthly Basis. She’s Chosen Google Ads’ Performance Planner To Help Accomplish This Task. What Are Two Advantages Performance Planner Offers Rebecca? (Choose Two.)

  • Performance Planner leverages machine learning for forecasting.
  • Performance Planner forecasting is powered by billions of Google searches conducted each week.
  • Performance Planner integrates with other budgeting software, such as QuickBooks.
  • Performance Planner is free to use with any merchant-hosted storefront.
  • Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

74. Reggie Manages The Online Marketing Campaigns For A Vitamin And Supplement Store. He Launched A Google Search Campaign And Chose Website Traffic As His Campaign Marketing Goal. Which Outcome Is Reggie Expecting From The Campaign?

  • More followers on the store’s social media presence.
  • Getting more customers to learn about his products.
  • More online sales through Reggie’s online store.
  • E-mail sign-ups from people interested in a healthy lifestyle.

75. Sam’s New To Google Search Ads And Worries He May Not Have The Skills Or Time To Run A Successful Ad Campaign. Which Two Dynamic Search Ads Features Will Be Of Help To Sam? (Choose Two.)

  • The user interface for Dynamic Search Ads excludes all manual controls.
  • Dynamic Search Ads require no initial user configuration.
  • Destination URLs are automatically kept up-to-date.
  • Dynamic Search Ads don’t have to undergo the bidding process.
  • Machine learning helps automatically find new keywords.

76. Samira Has Been Tasked With Increasing The Relevance Of Her Company’s Ads. She Has Been Told That She Can Use Multiple Headline Options In Her Responsive Search Ads As A Way To Increase Relevance. How Many Headlines Can Samira Include In A Single Responsive Search Ad?

  • Up to 15 headlines
  • Up to 50 headlines
  • Up to 25 headlines
  • Up to 5 headlines

77. Samira Recently Opened An Online Potted Plant Store And Needs To Promote It. She Chose Google Ads Because It Offers Advertisers Different Campaign Types That Determine Where Ads Will Appear And The Format In Which They’ll Be Displayed When Viewed. What Google Campaign Type Will Help Her Reach Her Most Valuable Audience?

  • TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
  • Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.
  • Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms.
  • App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.

78. Silly Sayings Is Seeing A Lot Of Website Traffic, But The Company Wants To Generate More Qualified Leads. They’re Interested In Trying Ad Extensions To See If They Can Increase The Number Of Qualified Leads They Receive. In What Way Can Ad Extensions Assist Companies Such As Silly Sayings In Generating More Qualified Leads?

  • By presenting users with catalog options for a product.
  • By dynamically using negative keywords, based on a user’s website content.
  • By attracting users with creative assets.
  • By providing users with relevant information up-front.

79. Sandy, An Expert On Search Marketing, Knows She Should Use Extensions Effectively In Order To Optimize Her Google Ads Campaign Results. What’s Google’s Recommendation About Extensions?

  • Use no more than two extensions per campaign or ad group.
  • Use at least five extensions and add only to ad groups.
  • Use ad extensions only when advertising the service industry.
  • Use at least three extensions in each campaign or ad group.

80. Sarah’s Autos Sells Multiple Automobile Brands, Showcasing Used, Pre-Owned, And New Vehicles. The Company’s Advertising Manager Decides To Configure A Broad Matching Type For The Keyword “Automobile,” In Order To Reach A Broader Group Of Potential Visitors. Which Two User Searches May Generate The Advertising Manager’s Ad? (Choose Two.)

  • Car
  • Travel
  • Road
  • Bicycle
  • Automobile

81. Steven Is An Advertising Executive At A Large Auto Parts Company. He Uses His Google Ads Recommendations Page To Help Him With Strategies To Optimize His Google Search Ads Campaigns. One Reason Steven Values The Optimization Score Is Because It Makes It Possible For Him To Do What?

  • Apply recommendations across multiple layers of his advertising strategy
  • Stay focused on certain keywords
  • Make use of the expanded daily update frequency
  • Receive information on general trends

82. Singh’s Marketing Company Has Created An Enticing Ad That Receives Many Clicks. What Effect Will The Ad Likely Have On The Google Ads Auction?

  • The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
  • The higher expected click-through rate will lead to a higher Ad Rank.
  • The ad will lead to a higher cost-per-click for the advertiser.
  • The advertiser will receive more bids in the auction.

83. Siona Needs To Make Sure Her Ads Are Getting A Minimum Number Of Impressions On The Top Of The Page. What Type Of Automated Bidding Strategy Is Siona Using?

  • Maximize clicks
  • Target impression share
  • Target return on ad spend (tROAS)
  • Target cost-per-acquisition (tCPA)

84. Theo Is Looking To Improve His Google Search Ads Campaign. On His Google Ads Recommendations Page, He Notices That His Google Search Campaign Has An Optimization Score Of 75%. What Does This Mean?

  • The campaign is performing 25% under budget.
  • The campaign needs a 75% improvement to be fully optimized.
  • The campaign is performing better than 75% of all search campaigns.
  • The campaign could improve up to 25% by following the listed recommendations.

85. Swee Yin’s Fashion-Apparel Department Store Runs A Popular Biannual Sale On Men’s Hats, With Large Discounts And Surprise Bonus Items. She Wants To Tailor Her Google Search Campaign To Highlight This Sale. How Can Google Search Campaigns Be Tailored To Promote Her Company’s Sales Event? (Choose Two.)

  • By choosing “leads” as the campaign goal.
  • By creating a new ad group for the sale.
  • By adding coupon alerts to people nearby the store.
  • By targeting specific device operating systems.
  • By setting campaign start/end dates.

86. Tara Is Using Search Audiences To Reach Her Most Valuable Customers. Which Direct Benefit Might She Obtain By Using Search Audience?

  • Learning granular insights regarding her search network performance
  • Receiving automatically-generated keyword and ad content suggestions
  • Delivering a customized message to the right user at the correct bid
  • Getting suggestions on the best automated bid strategies for her campaigns

87. Trina Is Using Automated Bidding As Part Of Her Google Ads Search Bidding Strategy. Why Might She Prefer Automated Bidding?

  • Location targeting is not decided by machine learning.
  • Machine learning will choose an ad schedule for campaigns without her input.
  • Machine learning will choose the keywords used to serve her ads to users.
  • Machine learning helps her set the appropriate bid for each and every auction.

88. Tomacz Wants To Use A Google Search Ads Campaign To Capture The Attention Of Customers Searching For Camping Equipment Online. What’s A Key Benefit Of A Well-Managed Google Search Ads Campaign?
Google Ads Search Certification

  • Displayed ads are relevant to a potential customer’s Google search.
  • Potential customers can search the ads for specific products.
  • Ads appear intermixed with organic search results.
  • Ads send follow-up information to the potential customer.

89. Trevor Owns A Manufacturing Business That Makes Specialized Hiking And Rock-Climbing Gear. He’s A Small Player In The Market, But He’s Ready To Scale Up His Business. Which Google Ads Campaign Type Should Trevor Use To Increase His Brand’s Exposure And Reach Audiences Interested In Hiking And Rock Climbing Across The Web?

  • Display
  • Search
  • Shopping
  • Video

90. Wendy Is Setting Up A Customer Match Strategy To Reach A List Of Prospective Customers. What Must She Provide?

  • A linked Google Analytics account
  • Conversion tracking
  • Customer relationship management data
  • A Google remarketing tag

91. Trina Sells Dolls And Accessories, And Doesn’t Have Much Time To Update Her Search Campaigns With Her Ever-Changing Inventory. How Can Dynamic Search Ads Help Trina?

  • Lower bid rates can be utilized, based on inventory levels.
  • Keyword lists can be automatically created based on website offerings.
  • The inventory update dates can be manually set.
  • Additional web crawlers can be employed to review her inventory.

92. Using The Performance Planner On A Monthly Basis Allows You To Optimize Which Two Aspects Of An Account? (Choose Two.)

  • Ad extensions
  • Keywords
  • Bids
  • Ads
  • Budgets

93. What Are Two Ways Dynamic Search Ads Brings Value To An Advertising Campaign?

  • It allows for greater control over keywords.
  • It promotes advertising on social media platforms.
  • It creates new ads automatically.
  • It finds traffic an advertiser might miss.
  • It reduces the needed advertising budget.

94. What Ad Extension Is Only Available As A Full Automated Ad Extension?
Google Ads Search Certification

  • Message extension
  • App extension
  • Price extension
  • Seller ratings extension

95. What Are Two Main Benefits Of Using Search Audience Solutions? (Choose Two.)

  • Making the right bids when certain groups of people are searching for your product or services
  • Identifying the most effective ad schedules to get the best results from your budget
  • Reaching different audience segments with unique messaging that is highly relevant to them
  • Reviewing missed opportunities with regards to ad extensions and ad variations
  • Getting detailed insights into which bid strategies can work best for your search network campaigns

96. What Can The Performance Planner Recommend?

  • Campaign-level Target CPA (cost-per-acquisition)
  • Applying bid adjustments to specific locations
  • Including or excluding “Google search partners”
  • Using “Target impression share” as an automated bid strategy

97. What Are Two Ways That Performance Planner Can Help Reveal The Possibilities Across All Your Google Ads Campaigns? (Choose Two.)

  • Distribution
  • Validation
  • Simulation
  • Instrumentation
  • Differentiation

98. What Can The Performance Planner Assist You With?

  • To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
  • To determine which Google Ads features should be enabled to get the best performance from your campaigns
  • To analyze the search term report and add both keywords and negative keywords, depending on historical performance
  • To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

99. What Does Adding Callout Extensions To Your Google Search Ads Enable You To Do?

  • Highlight information about value-adding attributes of your business, products, or services.
  • Extend ads with a phone number, allowing mobile users to directly call your business.
  • Gives you the option of driving traffic to your website or to the app store from a single text ad.
  • Direct users to specific pages of your website.

100. What Content Could Be Used For A Structured Snippet Extension?

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