Google Ads Video Certification Exam Answers 2020 (Updated)

1. A YouTube Advertiser Is Looking To Drive Direct Response Objectives. Reyna, A YouTube Googler, Explains That YouTube For Action Combines Formats Powered By Smart Bidding With Intent-Rich Audiences And Measurement Capabilities That Can Help Turn Engagement On YouTube Into The Actions That Matter Most. What Actions Does YouTube Drive For Advertisers?

  • YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
  • YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.
  • YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.
  • YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.

2. After A Discussion With A Google Audience Specialist, Reilly Is Ready To Suggest The Use Of Detailed Demographics To Her YouTube Clients. What Are Two Characteristics Of Detailed Demographics? (Choose Two.)

  • Education
  • Pet ownership
  • Homeownership status
  • Music preference

3. Aaron’s Client Is An Architect Who’d Like To Use YouTube To Reach More Potential Customers. The Client Believes One Generic Ad Should Be Enough To Do The Job, But Aaron Knows That’s A Questionable Approach. What Can Aaron Tell The Client About Ad Relevance On YouTube To Change His Mind?

  • Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
  • Viewers served relevant ads were five times more likely to write an online review of the business.
  • Viewers seeing relevant ads had larger transactions on average than those served generic ads.
  • Viewers can remember relevant ads twice as long as those aimed at generic audiences.

4. Annilee Has A Client Who Wants To Choose YouTube Audiences That Will Increase Consideration Of Their Products When Customers Are Ready To Buy. She Knows YouTube Has Two Specific Audience Solutions That Can Help Her Accomplish This For The Client. What Are The Two Audience Solutions? (Choose Two.)

  • In-Market audiences
  • Custom Affinity audiences
  • Life Events audiences
  • Demographics audiences
  • Custom Intent audiences

5. Aimee’s Been Researching YouTube As A Way To Promote Her Content. She Was Amazed By YouTube’s Reach And The Infrastructure Of Innovation The Platform Is Committed To Building. Plus, She Loves The Freedom Creators Are Given On YouTube To Express Themselves. As A Creator, What’s Another Reason Aimee Should Choose YouTube?

  • YouTube creators are given lower keyword costs in search marketing auctions.
  • YouTube creators can use platform tools to build their own brand’s website.
  • YouTube creators can earn income by sharing ads alongside their content.
  • YouTube creators can sign up for use of Google-owned HD camera systems.

6. Ajay’s Meeting With A Client Who’s Considering YouTube Advertising. The Client Wants To Better Understand Why Users Choose YouTube. Ajay Shares Information On YouTube’s Extensive Reach And The Opportunity It Provides For Users To Connect With A Community. What Are Two Other Reasons Users Choose YouTube? (Choose Two.)

  • Users can create videos from Google’s vast libraries of stock footage.
  • It allows users to upload videos for a nominal fee.
  • Users can connect with creators directly.
  • Its free-trial period can be extended upon request.
  • It showcases rich and diverse content.

7. Arturo Has Explained To A Client Who Sells Electronics That YouTube’s Detailed Demographic Audiences Can Impact Their Advertising Efforts. He Knows Detailed Demographics Help Advertisers Reach Audiences Based On Quantifiable Characteristics That Matter To The Client. What Are Two Of These Quantifiable Characteristics? (Choose Two.)

  • Past purchases
  • Music preference
  • Homeownership status
  • Device type
  • Household income

8. As An Advertising Director For A Marketing Firm, Glenda Uses YouTube Ads To Reach Her Audiences While They’re In Their “Personal Primetime.” When Is She Trying To Reach Her Audience?

  • In highly engaged moments when her audience is at home, not distracted by the world around them.
  • In highly engaged moments when her audience needs YouTube content that’s general and popular.
  • In moments when her audience is engaged in content delivered at night, similar to when they watch TV.

9. As A YouTube Creator, Kieran Can Reach Over Two Billion Active Users Each Month And Use Platform Innovations To Generate Content That Meets Users’ Needs. YouTube Gives Him The Freedom To Express Himself, Find New Opportunities, And Make A Living While He Does It. How Does YouTube Help Creators Earn A Living?

  • Creators are paid for generating cross-channel engagement.
  • Creators are paid each time they upload YouTube content.
  • Creators are paid for surpassing specific subscriber counts.
  • Creators are paid for sharing ads alongside their content.

10. Audiences With The Strongest Level Of Intent Are The Most Open To Being Influenced By Your Message. Which Audience Is Made Up Of People Who’ve On Google Before Engaging With Your Business?

  • Custom Remarketing for YouTube
  • Customer Match Audiences for YouTube
  • Custom Intent Audiences for YouTube
  • Similar Customer Audiences for YouTube

11. Audra Handles YouTube Strategy For A Popular Concert Venue That Would Like To Run YouTube Campaigns Aimed At Fans Of The Musicians They’ve Booked This Summer. Which Type Of Audience Solution Should Audra Recommend For This Client?

  • Custom Affinity
  • Program Candidate
  • Detailed Demographic
  • Determinant List

12. Aside From Conversion Tracking, What’s A Requirement For Using Store Visits?

  • The advertiser must have at least 10 video ads currently in their account.
  • The advertiser must have at least 25 employees at each listed location.
  • The advertiser must have multiple physical locations in eligible countries.
  • The advertiser must spend $50,000 on Google Ads and YouTube monthly.

13. Audiences With The Strongest Level Of Intent Are The Most Open To Being Influenced By Your Message. Which Audience Is Made Up Of People Who’ve On Google Before Engaging With Your Business?

  • Custom Remarketing for YouTube
  • Customer Match Audiences for YouTube
  • Custom Intent Audiences for YouTube
  • Similar Customer Audiences for YouTube

14. Based On The ABCDs Of Designing YouTube Ads, How Does Google Recommend That You Open With Impact?

  • Front-load the story arc, focus on framing, and use familiar faces.
  • Use fast pacing of video, frequent use of audio, and free giveaways.
  • Promise a deal, argue for value, and make an appeal or demand.
  • Use the psychology of viewer, power of recall, and proper time for action.

15. Based On Google’s ABCDs Of Designing Ads For YouTube, What Are Two Ways Google Recommends You Connect With Your Viewers? (Choose Two.)

  • Trick viewers into thinking they’re watching something different.
  • Offer free and discounted goods or services to entice ad viewers.
  • Slow down your ad’s pacing and take your time communicating.
  • Break the fourth wall in your ad by speaking directly to viewers.
  • Use humor to boost ad recall, brand awareness, and viewership.

16. Based On Google’s Analysis Of Bumper Ads, What Caused A Significant Increase In Ad Recall?

  • When the bumper ad was skippable.
  • When consumers viewed a bumper ad three or more times.
  • When the bumper ad was shown on the right frame.
  • When the bumper ad showed for 10 seconds.

17. Creators Choose YouTube For The Freedom It Gives Them To Use Cutting-Edge Innovations To Reach Billions Of People Worldwide And Make A Living Doing What They Love. How Does YouTube Help Creators Earn A Living?

  • YouTube pays creators per 1,000 views of their uploaded videos.
  • YouTube pays creators a set fee for every video they upload.
  • YouTube pays creators to share ads alongside their content.
  • YouTube pays creators according to channel subscriber counts.

18. Based On The ABCDs Of Designing YouTube Ads, What’s One Way To Attract Viewers?

  • Offer a prize for watching to the end and require sign-up to receive it.
  • Use familiar faces like celebrities, YouTube creators, or influencers.
  • Use current music selections from top artists in specific music genres.
  • Include branding and calls-to-action in the entire length of the video ad.

20. Dylan’s Client Produces Documentaries. The Client Wants To Understand What Makes YouTube So Appealing To Users. Dylan Explains How YouTube Lets Users Engage With The Creators They Love And Become Part Of An Online Community Of Like-Minded People. What’s Another Reason Users Choose YouTube?

  • Users choose YouTube for its lengthy free-trial period.
  • Users choose YouTube to access a local cable provider.
  • Users choose YouTube to play games across platforms.
  • Users choose YouTube for rich and diverse content.

21. Debra Met With A Client To Discuss Adding YouTube To Their Online Advertising Strategy. She Told Them How Google Data And Tools Can Deliver The Ideal Mix Of Ad Formats, Inventory, Audience, And Measurement Solutions To Achieve The Business Outcomes They Care About, Including Awareness And Consideration. Which Other Business Benefit Can YouTube Help Them Achieve?

  • Motivation: enticement, calls-to-action, engagement
  • Morale: increased satisfaction, higher retention, approval
  • Development: upgrades, pre-rolls, experimentation
  • Action: online conversions, store visits, sales lift

22. Drew Has A Client Who’s Wavering On Whether Or Not To Add YouTube To Their Online Advertising Strategy. Which Benefits Of YouTube Audience Solutions Should Drew Present For His Client’s Consideration?

  • Lower auction bidding, email lists, and social reports
  • Console usage, channel subscriptions, and data volume
  • Real-time data, powerful signals, and cross-device reach
  • Competitive analysis, refundable budgets, and email lists

23. Google Has Created A Set Of Recommendations Called ABCDs You Can Use To Drive Performance In Your YouTube Ad Campaigns. What Does ABCD Stand For?

  • Attract, Baseline, Call-to-action, Distract
  • Automatic, Bold, Callout, Disrupt
  • Attract, Brand, Connect, Direct
  • Audience, Bait, Connect, Divert

24. Following The ABCD Framework, What’s One Way To Attract Viewers And Give Them A Reason To Watch An Ad?

  • Invest in high-end camera systems to shoot video ad segments.
  • Use bright colors and loud noises to capture attention in the first five seconds.
  • Hire a professional writer to craft the scripts for your YouTube campaigns.
  • Front-load the story arc by opening the ad with impact and grabbing their attention.

25. For TrueView For Action, Which Three Events Can Make Up An Online Conversion?

  • Visits, video downloads, user referrals
  • Likes, subscriptions, user comments
  • Repeat views, engagement time, loads
  • Clicks, video engagement, impressions

26. Google Video Partners Are Partnerships Formed Through Which Ad Service? (Duplicate 1)

  • Google Search Ads
  • Google AdSense
  • Google Analytics 360
  • Google Marketing Platform

27. Google Video Partners Are Partnerships Formed Through Which Ad Service? (Duplicate 2)

  • Google Ad Manager
  • Google Shopping
  • Google Search Ads
  • Google Tag Manager 360

28. Google Video Partners Are Partnerships Formed Through Which Ad Service? (Duplicate 3)

  • Google Local Catalog ads
  • Google My Business
  • Google AdMob
  • Google Showcase ads

29. How Can Google’s Custom Affinity Audience Signals Help An Advertiser Connect With Their Target Audience?

  • By reaching people who have recently experienced a major change in lifestyle.
  • By reaching a one-of-a-kind audience to deliver a niche message at scale.
  • By reaching people based on demographics, such as age and where they live.
  • By reaching people based on their consumption habits, such as where they shop or eat. ​

30. Hiro’s Construction Client Wants To Reach People Who’ve Shown An Interest In Purchasing A Home. Which Intent Audience Solution Should Hiro Recommend?

  • Life Events audience
  • Customer Match audience
  • Buy Habits audience
  • New Changes audience

31. How Can Google’s Consumer Patterns Audience Signals Help An Advertiser Connect With Their Target Audience?

  • By reaching people based on where they shop or eat.
  • By reaching people who are subscribed to channels related to their products.
  • By reaching people who are performing searches on the advertiser’s products.
  • By reaching people who have recently experienced a major change in their lifestyle.

32. How Does An Advertiser Benefit From Using Google Trends?

  • Google Trends can plan an ad campaign by trendspotting and nowcasting.
  • Google Trends can browse case studies showing how past ad campaigns have succeeded.
  • Google Trends can discover the top questions their target audience is asking.
  • Google Trends can validate an idea by asking the audience directly.

33. How Can Google’s In-Market Audience Signals Help An Advertiser Connect With Their Target Audience?

  • By reaching people who have recently experienced a major change in lifestyle.
  • By reaching people based on where they shop or eat.
  • By reaching people who are subscribed to channels related to their products.
  • By reaching people performing searches with the intent to buy or searching for competitive products.

34. How Does An Advertiser Benefit From Using Google Surveys?

  • Google Surveys can see what people are searching for and find related topics.
  • Google Surveys can validate the advertiser’s idea through the world’s largest focus group.
  • Google Surveys can discover the top questions the advertiser’s target audience is asking.
  • Google Surveys can plan an ad campaign by trendspotting and nowcasting.

35. In Google’s ABCDs, What Are Two Recommendations For Connecting With Viewers? (Choose Two.)

  • Leverage the power of audio in your ads to lift brand awareness.
  • Use video shots from movies and television shows to get attention.
  • Force a user into a sign-up or e-mail capture to exit the ad display.
  • Film ads that have a depressing emotional factor to gain sympathy.
  • Increase your ad’s pacing to capture attention and keep it longer.

36. How Does An Advertiser Benefit From Using Think With Google?

  • Think with Google can ask the audience directly if your idea is on track.
  • Think with Google can browse case studies showing how past ad campaigns have succeeded.
  • Think with Google can find the right nomenclature of trending search queries.
  • Think with Google can discover the top questions their target audience is asking.

37. In A Bumper Ad, How Much Time Is Usually Required To Stick The Landing?

  • Two seconds
  • According to Google, there’s no average length for this metric in bumper ads.
  • Four seconds
  • One second

38. Janelle Mentions To A New Advertiser That Innovations In The YouTube Platform Are Helping Users Discover More Relevant Content. What Are Two Of These Innovations? (Choose Two.)

  • Google Play
  • YouTube Go
  • Google Assistant
  • YouTube Premieres
  • VR4K

39. In The ABCD Recommendations Google Created For YouTube Advertising, The A Stands For Attract And The B For Brand. What Do The C And D Stand For?

  • Call-to-action and Disrupt
  • Connect and Direct
  • Callout and Distract
  • Callout and Divert

40. Ira’s Planning A YouTube Campaign For A New Bridal Shop Looking To Attract Brides-To-Be. He’s Sure That Intent Audience Solutions Offer The Best Chance At Success. Which Intent Audience Solution Should He Recommend To This Particular Client?

  • Life Events
  • Store Visits
  • Targeted Brand
  • Persona Match

41. Jasmine’s Client Is Interested In Adding YouTube To Their Online Marketing Strategy. They’d Like A First-Party Data Audience Solution That Lets Them Find New Customers Who Share Characteristics With Their Existing Ones. What Would Be The Ideal First-Party Data Audience Solution For This Client?

  • Remarketing via Google Tags
  • Customer Match audience
  • Custom Intent audience
  • Similar Audiences

42. Janice’s Advertising Agency Landed A Client Who’d Like To Understand How Media Consumption Habits Have Evolved, Prior To Spending Their Budget On YouTube. They’re Mobile-Focused And Would Like To Know The Percentage Of YouTube Watch-Time That Takes Place On Mobile Devices. What Percentage Of YouTube Watch-Time Is On Mobile Devices?

  • 25% of YouTube watch-time happens on mobile devices.
  • 60% of YouTube watch-time happens on mobile devices.
  • 75% of YouTube watch-time happens on mobile devices.
  • Google does not share device watch-time metrics for YouTube.

44. Landon Works For An Online Marketing Firm And Believes That YouTube Will Be An Effective Addition To His Client’s Advertising Strategy Given Its Extensive Reach Of Over Two Billion Monthly Active Users And Recent Innovations That Increase Usership. Which Two Next Generation Innovations Can Landon Share With His Client? (Choose Two.)

  • Mobile live streaming
  • Live-action auctions
  • YouTube on TV screens
  • VR 360
  • Game-console emulation

43. Janine Recommends Using A Customer Match Audience On YouTube So A Client Can Reach Existing Customers. Where Does Janine Upload Customer Information, Such As E-Mail Addresses, To Start The Customer Match Process?

  • Google Play and Display Pack 360
  • Google Lens and Search & Display
  • Google Ads and Display & Video 360
  • Google Drive and YouTube Premium

44. Landon Works For An Online Marketing Firm And Believes That YouTube Will Be An Effective Addition To His Client’s Advertising Strategy Given Its Extensive Reach Of Over Two Billion Monthly Active Users And Recent Innovations That Increase Usership. Which Two Next Generation Innovations Can Landon Share With His Client? (Choose Two.)

  • Mobile live streaming
  • Live-action auctions
  • YouTube on TV screens
  • VR 360
  • Game-console emulation

45. Julian Has A Client Interested In Increasing Awareness With Their YouTube Campaign. Which Three YouTube Audience Solutions Should He Recommend?

  • Conversion, In-Market, and Remarketing
  • Customer Match, Remarketing, and Tastes
  • Demographics, Affinity, and Custom Affinity
  • In-Market, Life Events, and Custom Infinity

46. Justine’s Client Is Almost Ready To Get Started With YouTube Advertising. They’ve Asked Her To Identify The Business Outcomes YouTube Can Deliver, To Ensure They’ll Achieve What They’re After With Their Campaign. Which Business Outcomes Can YouTube Deliver For Her Client?

  • Listening, monitoring, following up
  • Identity, recommendation, meaning
  • Verification, confirmation, response
  • Awareness, consideration, action

47. Leigh’s Meeting A Makeup Distributor Ready To Launch A New Line Of Mascara. She’s Convinced Them To Use YouTube To Spread Their Messaging And Believes Customer Match, Which Uses Customer Data Provided For Marketing Purposes, Is The Right Audience Solution For Their Effort. But The Client Is Confused About How The Customer Match Process Works. Leigh Breaks It Down Into A Three-Step Process To Make It Easier To Understand. What’s The Three-Step Customer Match Process?

  • Parse data, format files, and create reports
  • Upload data, match the data, and create audience lists
  • Create fields, file translation, and input customer roles
  • Categorize inputs, distribute values, and assign traits

48. Leigh’s Client, A Car Dealership, Asks Her To Reach Highly Qualified Consumers Ready To Make A Purchase. Which Intent Audience On YouTube Should Leigh Use?

  • Custom Affinity audiences
  • In-Market audiences
  • Consumer audiences
  • Qualified audiences

50. Lori Manages Digital Marketing For A Travel Agency And Believes YouTube Could Help The Company Reach A Wider Audience. She Told Her Employer That Users Choose YouTube For The Rich And Diverse Content, And Because It Lets Them Directly Engage The Creators They Care About. What Other Reason Can Lori Provide For Why Users Choose YouTube?

  • Users can watch videos when offline.
  • Users can connect with a community.
  • Users pay only for videos they watch.
  • Users get free cable television access.

49. Lou’s Client Loves The Idea Of Building An Audience Using Search Keywords To Extend Their Reach And Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Fits This Description?

  • Custom Intent audiences
  • Buy Signal audiences
  • Core Customer audiences
  • Life Events audiences

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