How to use the New Video Ads on Linkedin?

Linkedin launches Video Ads.

linkedin video ads

Linkedin, the most popular social media network for professionals has launched the much needed video ads format.

As we all know, with the exponential sales of smart phones it as become much easier for users to create videos which are a great way to increase engagement and to increase brand awareness of companies and associated products and services. With simple video editing tools available it has become very easy for brand marketers to create high quality video content.

Even though there are numerous targeting options available on various social media sites, companies found it difficult to show their ads to professionals and companies who are their most preferred target audience.

Now with Linkedin introducing Video ads, this is a perfect union of good quality and highly engaging video ads to be shown to professionals and companies for high quality lead generation.

linkedin video adsHow do we use Linkedin Video Ads?

You need to select the Sponsored Content Ads.

There are 3 objectives you can select from

  1. Send people to your website or content

  2. Collect leads using Linkedin Lead Generation Forms

  3. Get video views

Send People to your website or content

The main objective of this option is to send people to your website after clicking your ads. You can also add the Follow button to get followers for your Linkedin Company Page.

The first step you need to do is to add a video as a post to your Company Page. Do not forget to add a Call to Action Button, destination URL and a Headline for the video.

After doing this you can use the video for creating your ad and then you can use the extensive targeting options.

At the end of this blog you will also be able to see the video specifications and guidelines you need to follow.

linkedin video adsCollect Leads using Lead Generation Forms

In this campaign option you are charged once the prospect fills and submits a lead generation form which you can use for contacting the person for further followups.

You can download the leads from the Linkedin Campaign Manager and you can also measure your cost per lead, lead generation rate, and the types of audiences you’re converting into leads.

Once you have selected the video that you want to use for the ad , you can then create the Linkedin lead generation form that will accompany with your ad.

You can now use the extensive targeting options available on Linkedin to target your specific audience.

Get Video Views 

In the campaign option, you can simply focus on getting as many video views across all devices.

You can view the total impressions of your video ad, who has viewed your video and to what extent of the video they have watched, and who have engaged with your video.

You can now use the extensive targeting options available on Linkedin to target your specific audience.

Here you can select the option of paying cost per view(cpv) which works out to approximately Rs.1 per view.

Video Specifications and Guidelines

Length: 3 seconds to 30 minutes (tip: most successful video ads are less than 15 seconds long)
Layout: horizontal (vertical videos are not supported)
File size: Between 75 KB and 200 MB
File format: MP4
Your video must meet aspect ratio, width, and height requirements:
Width: 480-1920px, inclusive
Height: 360-1080px, inclusive
Aspect ratio: Between 4:3 (1.33) and 16:9 (1.78), inclusive
Supported Example: 1920×1080 (pixels are supported and aspect ratio, 1.78, supported)
Unsupported Example: 1920×1000 (pixels are supported but aspect ratio, 1.92, not supported)
Frame rate: 30 FPS or less (frames per second)
Audio format: AAC or MPEG4
Audio size: Less than 64KHz

Linkedin Video Ads are the great way to target your highly visible video ads to a large number of professionals and companies who are your most valued leads for your business. 




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